After four years of university, a short stint on Wall Street and a few wild adventures in Europe I decided to settle down with my first love, New York City. I spent most of my twenties up all night laughing, infatuated with stupid boys and navigating this crazy thing called life. My lust for all things champagne, spiked or Chanel, along with a commitment to following my passion, led me to a career in the fashion industry. After a couple years at my dream job, I realized it would be insanely fun to create a project of my very own. Pretty as Fuck was born the next day and the rest is yet to be written.